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High Street Regeneration



Shine a light on Wilcox Road revives a once thriving market street through distinctive branding that gives a nod to the lost tradition of craft and interactivity on British high streets. 


A kit of parts elevates the crafts, trades and culture that Wilcox Road has to offer, reinvigorating a once essential community asset in Nine Elms.


Playful yet practical, the proposal utilises existing street furniture in order to reduce unnecessary street clutter. 

A Characterful & Interactive Wilcox Road

Vibrant Street market with a smart and beautifully crafted appearance.

How can we make a gateway that can compete with a retail giant?

The Traditional English High Street

Interactive elements would punctuate the street such as scales, charity boxes and coin machines.

Lettering sits externally to glass box held by steel plate.

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