High Street Regeneration
SHINE A LIGHT
ON WILCOX ROAD
Shine a light on Wilcox Road revives a once thriving market street through distinctive branding that gives a nod to the lost tradition of craft and interactivity on British high streets.
A kit of parts elevates the crafts, trades and culture that Wilcox Road has to offer, reinvigorating a once essential community asset in Nine Elms.
Playful yet practical, the proposal utilises existing street furniture in order to reduce unnecessary street clutter.