High Street Regeneration

SHINE A LIGHT

ON WILCOX ROAD

 Shine a light on Wilcox Road revives a once thriving market street through distinctive branding that gives a nod to the lost tradition of craft and interactivity on British high streets. 

 

A kit of parts elevates the crafts, trades and culture that Wilcox Road has to offer, reinvigorating a once essential community asset in Nine Elms.

 

Playful yet practical, the proposal utilises existing street furniture in order to reduce unnecessary street clutter. 

© NOOMAStudio 2022